Automation & Analytics
Analytics and conversion tracking make agreed customer actions measurable within the website or campaign journey.
UNDERSTAND THE SERVICE
We define the measurement plan, configure relevant events and check that they represent the intended actions. Reporting includes known data limitations and appropriate consent requirements.
THE STARTING POINT
We confirm the business questions, conversion actions, systems and measurement permissions.
WHAT WE CAN DELIVER
Define the actions and questions the measurement should support.
Configure the agreed analytics properties and event behaviour.
Test the actual conversion journey and inspect the resulting events.
Organise reporting around useful measures and their interpretation limits.
COMMON QUESTIONS
The agreed scope can include measurement plan, analytics and event setup, conversion checks, reporting framework. The proposal confirms the outputs, formats, responsibilities and review stages before work begins.
We confirm the business questions, conversion actions, systems and measurement permissions. We identify the relevant material, access and a contact for review during discovery.
Timing and fees depend on the agreed scope, input readiness, integrations and review requirements. We provide a scoped proposal and identify third-party costs or ongoing responsibilities before starting.
CONNECTED CAPABILITIES
YOUR NEXT CHAPTER
Tell us what you want to achieve. We will help define the right scope, next steps and a practical way forward.